The Brief: Brief set by D&AD in 2018. Change the way the world thinks about menstruation issues and undo the social stigmas surrounding them.
The Process: I conducted my own primary research by giving out questionnaires to 30 girls of all ages, the youngest being 17 and the oldest 46. The questionnaire allowed me to gain insight into peoples personal stories about their periods and how they deal with them as well as if they think there is enough education in schools about menstruation. I used the information of this questionnaire to push forward my project. Almost all of the answers I got back indicated that there was not enough education or educational material for younger generations to learn about periods. I wanted to create a fun and safe way for children to learn about periods without the awkward stigma which is attached to them. I chose Top Trumps. Top Trumps is a card game first published in 1978. Since its rebirth in 1999, more than 70 million packs of Top Trumps have been sold around the globe. Through a cool mixture of facts, stats, imagery and the world’s hottest licenses, the game is always evolving and remains as popular as ever with primary school children. Parents and teachers alike also love Top Trumps as it delivers a range of educational benefits through ‘camouflaged learning’. I used illustrations from my questionnaire as the basis of the Top Trumps cards as it formed part of my research. Click here to visit my full journey throughout this project.
The Outcome: Period Top Trumps. Transform a difficult conversation into a fun and engaging way to learn. Erase the stigma around menstruation from a young age. Add yourself to the game and discover the world of periods from learning key words and top tips to understanding how a period works. Period Top Trumps is a fun and engaging way to learn about menstruation for boys and girls aged 8-14 with their parents. Avoid the uncomfortable talk and have fun playing the game.
